It may sound dramatic (we're organising a theatre festival after all), but I've had the honour of working on some truly amazing events over the last year or so.
Back in September 2013, I contributed heavily to the Facebook and Twitter accounts for The Freedom Festival during the weekend itself, sharing images of cars with flower beds for engines, an automated machine that wrote messages in sand, walking teacups, ska playing bakers, huge fiery skeletons and all manner of strange sights that exist in the name of culture and expression.
Two months later, I ran the @2017Hull live Twitter feed from 6am until gone midnight on Wednesday 20th November. This charted the run-up to the big announcement at 7:45am; the explosive atmosphere when we (and the rest of the UK) found out that Hull would be the next City of Culture; hour after hour of frenetic media activity and adrenaline-fuelled interviews and, as is to be expected, countless drinks afterwards to celebrate.
The most impressive and humbling part of running the social media for events is seeing just how many interactions the accounts receive. Barely a minute went by without someone sharing their experiences of the Freedom Festival between that Friday and Sunday, with images of everything from dancers to sunsets. As for the day we got City of Culture status... well... that was just insane. The people of Hull have an incredible sense of togetherness in general, but when it comes to connecting with the wider community online, we put other cities to shame.
And now, with 2014 offering me an unmissable opportunity, I get to run the marketing and social media channels for Assemble Fest, which I and my fellow event organisers (Maddy O'Reilly and Mungo Arney) are confident will be a day you'll never forget.
So whether you came to this blog post via Facebook, Twitter, Google+ or Instagram, please make sure to follow any accounts you're missing out on and engage with us as much as possible. And yes, a cheeky share or retweet is always appreciated. ;-)
Author: Rich Sutherland, Marketing Manager