You know what? I ruddy love marketing. More accurately, I love clever, imaginative and amusing marketing; promotional activity that's different and unexpected; materials that are eye-catching but not intrusive and effective without coming across as pushy.
So when Rachael Abbey and Lizi Perry of 'Skirts, Shirts and Vintage Dresses' — a performance that focuses on how clothing shape and reflect our lives — said that instead of flyers they would make clothes tags to advertise their show, a massive Cheshire Cat grin stretched across my mug.
These little beauties are now in the Dove House charity shop at 89 Newland Avenue (the venue itself), plus its adjoining vintage outlet at number 87. They're also in The English Muse coffee and art lounge at number 81, who are helping us sell tickets for all shows by acting as a box office. On top of that, Rachael and Lizi will be in Dove House's shop windows on Saturday 26th April, interacting with passers-by through the glass and maybe even recommending fabrics and patterns to you if you're particularly lucky.
I'm personally very pleased to see each of the seven theatre companies showcasing their originality and flair before the festival, and it's making me all the more excited for the day itself on Saturday 3rd May.
Author: Rich Sutherland, Marketing Manager