Most of the people I work with are theatre through and through, drama-fed since birth with the stage as their playground. They come from families that adore live performance, became members of a youth theatre at a very early age and studied the industry at university. I imagine they grew up with Shakespeare fridge poetry, that kind of thing.
I'm a bit different. I chose a degree in Art History, worked for a bookshop for years, gradually became a writer and bellyflopped into the marketing sector, only beginning to access theatre at the age of twenty-seven. I now love working with theatre people, they're just so damn weird. Take Silent Uproar as an example: they're putting on a modern version of Hansel and Gretel for Assemble Fest, leading the audience around Newland Avenue using silent disco technology. That sort of concept is something I've grown accustomed to, but when it was announced that they require a large wheelie bin for the show, the scenario suddenly became deliciously random and unexpected.
So this is a great example of the unpredictable nature of the theatre world. We can't just borrow a wheelie bin, as it needs to be unused for health and safety reasons. Luckily this is where my diverse client base came in handy, as one of them is wheeliebins.co.uk, a specialist supplier based in the Cotswolds. I sent a quick message to their Director, Jon Horsfield, and he came straight back to me with the answer I was longing to hear: "No worries, we'll send you a free 660-litre wheelie bin completely free of charge."
The bin would have cost just a few pence short of £170 but, thanks to this donation, Silent Uproar have exactly what they need without eating into their casting budget, ensuring that HANSEL ticks all of the H&S boxes whilst lighting up the faces of its audiences. Assemble Fest and Silent Uproar would like to thank Jon and wheeliebins.co.uk for the very generous support, making the festival run wheelie smoothly. (Sorry, couldn't resist.)
Author: Rich Sutherland, Marketing Manager